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Meet The Team

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Michael J. Smith

Chief Executive Officer

Mike has led some of the top retailers in the world, including Lands' End and He is one of the top direct marketers in the country and a leading expert on lifetime value and customer equity. He has been CEO or president at six different consumer companies, as well as serving on multiple boards. His experience includes start-ups, turnarounds, and billion dollar multi-nationals, as well as retail and subscription companies.

He has hired top-notch teams and delivered exceptional results through deep experience, disciplined execution, and focused innovation. He now brings his expertise to deliver a powerful new software system that can have a significant impact on just about every consumer company.

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Victoria Burwell

Chief Operating Officer

Victoria is a results-driven, entrepreneurial senior marketing and general management executive with a successful track record of providing vision, leadership, and structure in business development, marketing and sales. She’s worked in several industries as an expert in start-up enterprises, revitalizing under-performing operations, creating data-driven teams, and elevating products into internationally respected brands.

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Adrienne Huss

Vice President, Product Management

Adrienne has spent her career helping companies develop software products for both external and internal customers. Her broad experience includes leading teams to build and extend shipboard applications for the cruise industry, mobile checkout for retail, a SaaS portal for workers’ compensation adjusters, quoting tools for insurance, literacy software, and a $1M order entry system for a major distribution company.

She focuses development teams through clear roadmaps and tight processes that foster continuous improvement and pride in the end result.

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John Vogel

Chief Technology Officer

John has deep experience in helping startups build their products and create lasting shareholder value. He’s a hands-on engineer and architect focused on cost-effective product development while minimizing time-to-market.

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Susanne Furner

Vice President, Sales & Delivery

Susanne has successfully delivered multiple customer application solutions including SaaS and BI analytics. Her broad based industry experience is with Cap Gemini and more recently with Disney, Starbucks, T-Mobile, and Microsoft.

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Liam Bowcock

Data Analyst

Liam is a recent graduate of Reed College, where he focused on mathematics and statistics. He developed statistical models for onboard tests and over $1M in cost savings for Princess Cruises and Holland America Line.

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